Hey, I’m Ray
My thing is sustainability copywriting for climate orgs and sustainable brands. But that’s only part of the story …
Where it all began.
I grew up by the sea in a tiny village in Ireland. Now I live in the woods in rural France.
With my wife and son, we’re renovating an old barn. Clay-building techniques, reclaimed materials, sustainable design – whatever it takes to maximise our positive impact.
We’re also rehabilitating 5 acres of land with trees, ponds, ducks, geese, bees, worms – and maybe goats, if they behave!
Before sustainability copywriting.
Back in 2012, I started out as a freelance medical translator and copy editor. It was fun. I learnt about medicine and disease, which was great – and scary!
So why switch to sustainability copywriting? Because I never read a medical journal in my spare time. Whereas I could never get enough of sustainability. There was this split between my life and my work. And it had been bugging me for years.
Then I lost someone very close to me. And it made me realise that life is frighteningly short. I thought, “If not now, then when?”
So I brought my work and my life together. To make my personal knowledge feed my sustainability copywriting. And to make my hours at the computer align with my personal goals and values.
Nowadays, I specialise in sustainability copywriting for orgs + brands who want to show the world that sustainable choices are not just greener, but plain better.
Topics I eat for breakfast
Food, mobility, biodiversity, rewilding, permaculture, nature-based carbon capture and storage, conscious consumerism, local and circular economy, climate justice and energy (from the user’s perspective).
Outside my work.
When I’m not writing, building or growing, I’m usually getting trashed at badminton. And if I’m not doing that, then I’m taking a well-earned break with a good book.
Still don’t hate me?
Then let’s meet. You can tell me all about your project and what you need to get it done. I can tell you about my goat-filled nightmares.